Whop, Stan Store and Kajabi all promise "everything in one place" for creators, but they charge in very different ways. Stan and Kajabi charge a monthly plan and take no platform cut. Whop has no plan and charges per transaction. Which one is cheaper depends on how much you sell, and which one fits depends on what you sell.
Pricing at a glance
| Whop | Stan Store | Kajabi | |
|---|---|---|---|
| Plans | No monthly fee | Creator $29/mo, Creator Pro $99/mo | Basic $179/mo, Growth $249/mo, Pro $499/mo |
| Annual billing | n/a | $300/yr or $948/yr | $143, $199 or $399 a month billed yearly |
| Platform cut | None | None | None |
| Payment processing | 2.7% + $0.30 domestic card | Standard Stripe or PayPal fees | Kajabi Payments 2.9%, 2.8% or 2.7% + $0.30 by plan (US) |
| Upsells and order bumps | Native locked-app upsells, plus apps | Creator Pro | Funnels on all plans |
| Email marketing | Not built in | Broadcasts and flows on Creator Pro | Unlimited marketing emails |
Prices are from each company's pricing page in October 2026. For Stan we use Stripe's standard US rate of 2.9% + $0.30 for the examples, since Stan says you pay the standard Stripe or PayPal fee.
What it costs at two sales levels
About $2,000 a month (41 sales of a $49 product, US cards)
- Whop: about $67
- Stan Creator: $29 + about $71 processing = about $100
- Stan Creator Pro (needed for upsells and email): about $170
- Kajabi Basic: $179 + about $71 processing = about $250
About $10,000 a month (205 sales of $49)
- Whop: about $333
- Stan Creator: about $382
- Stan Creator Pro: about $452
- Kajabi Growth (2.8% + $0.30): about $592
At these levels Whop is cheapest. The gap closes as revenue grows, because Stan and Kajabi's plan fee is fixed while Whop's fee scales with sales. At very high volume, flat-fee platforms can win, especially if you would pay for a separate email tool on Whop.
Add one-click upsells to your Whop
Install OneClick Upsell from the Whop App Store and offer a post-purchase upsell in a few minutes.
What you get
Stan Store is a link-in-bio storefront. You sell digital products, bookings, courses and memberships from one mobile-friendly page. Creator Pro adds discount codes, upsells and order bumps, affiliate management, email broadcasts and flows, payment plans and pixel tracking. It is very fast to set up and built for selling from social media.
Kajabi is a full business platform: website, landing pages, funnels, courses, communities, email marketing and checkout. Plans limit products (5, 50 or unlimited) and contacts (2,500, 25,000 or 100,000). It suits course creators who want one dashboard for everything and are ready to pay for it.
Whop is a payments and membership platform with a marketplace. You build each product from apps (courses, chat, forums, events, Discord access, software) and sell with checkout links or an embedded checkout. Buyers can find you on Discover with no marketplace fee, and Whop's affiliate network can promote you for a commission you set.
Where each one falls short
- Stan: upsells, discount codes and email are on the $99 plan, so the cheap plan is a starter plan. It is a storefront, not a member platform with apps.
- Kajabi: the most expensive to start, with product and contact limits by plan.
- Whop: no built-in email marketing, and funnels beyond native locked-app upsells need an app.
Those Whop gaps are exactly what apps fill. OneClick Upsell adds order bumps, one-click upsells and downsells, embedded checkout on your own site and Meta Conversions API tracking. WhopMail adds email campaigns and flows triggered by Whop events like new members, failed payments and cancellations. Both run on per-month plans, so add them to the Whop numbers above when you compare.
Which should you choose?
- You sell mostly from Instagram or TikTok and want to launch today: Stan Store.
- You run a course business and want website, email and funnels in one dashboard: Kajabi.
- You sell memberships, communities, software or Discord access, or you care most about low fees: Whop.
If you choose Whop, read what Whop is and how it works and Whop fees and payouts explained next.
Sources
Ready to raise your order value?
Install OneClick Upsell on Whop and build your first upsell funnel today.
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